A Day in the Life of a Digital Marketing Manager

 

There are many misconceptions about what life is like as a Digital Marketing Manager. It's not all sitting around in your PJs, drinking coffee, and watching cat videos on YouTube. 

You're more likely to be up before the sun rises to work on campaigns or analyzing social media metrics. This blog post will take you through an average day for me as a Digital Marketer for my full-time job on a pre-campaign period so that you can see how diverse this field is! And also, when there are no meetings involved. 

08:00 AM - 08:30 AM

Log on to work and reading through my emails. I respond to one-off messages and add those that require a deliverable on my end to my to-do list.

08:30 AM - 11:00 AM

On days that we have an upcoming promotion, I create the marketing collaterals used on our paid ads, email marketing, social media posts, and Viber marketing. I also come up with companion website collaterals such as slider banners or square banners.

11:00 AM - 12:00 NN

For the rest of the morning, once the collaterals are done and there are no revisions asked, I work on our email newsletter for the campaign. I usually have a template prepared for our newsletters hence it's easier for me to get things done by 30 minutes or so.

This is also the time when I create the copy for the posts, ads, and other content distribution channels.

01:00 PM - 4:00 PM

On afternoons, this is where I start my content distribution strategies. I'll first post on our own social media channels and to our Facebook groups. I also schedule the promotion on other company-owned Facebook pages.

Once done with the social media organic distribution, I go ahead to our Viber community for posting. And if we still have a budget for Viber blasts, I craft a new copy for the promotion (since Viber blasts have limited characters) and have it scheduled for distribution.

The latter part of this chunk of my afternoon is focused on Facebook Ads. Depending on the promotion, this is the time where I create new audiences, plan the placement of image carousels, create new Item Sets in our Catalog Manager, or draft a workflow for an Instant Experience. It takes a while to get things done for a campaign. This is also the time when I review all of our current running ads and rework the budget if needed.

Implementation is the last part of this time block. This is where I review all levels of the campaign before finalizing it for a schedule. Some promotions need at least 2-3 different objective paid campaigns running while I can get by with a single paid campaign with multiple ad sets on non-mega sale promotions.

04:00 PM - 06:00 PM

After getting all the important tasks out of the way, this is the time when I do other admin or marketing stuff. This may or may not include:

• Finalizing our team's attendance sheet for Payroll
• Updating our Marketing Monitoring sheet
• Do all the assigned and "sudden" on-the-day tasks
• Create codes on our website
• Liaise with other departments for questions, clarifications, etc.
• Reviewing our Google Ads
• Cleaning up and organizing data
• Preparing the marketing campaigns for the next month
• Creating reports for board presentations
• Curating products for highlight on our next campaigns
• Conversing with our set of influencers

and the list goes on!

When I started my career as a Digital Marketing Manager, the thought of doing this job full-stack seemed overwhelming. But now that I’ve been in the industry for some time and have had to wear many hats from creating content to managing social media, I can say that it is very rewarding. There are always new tasks on the horizon but each day brings something different which keeps me engaged with my work. 

If you're considering becoming a Digital Marketing Manager or want tips on how to manage your first few days, I've got you covered! I'm just a comment or an e-mail away!

How about you? What has your experience been like?