A few weeks from now, we will be welcoming a new year. To prepare for all the marketing plans and strategies we will be activating in a few months, let me share with you my recommended digital marketing tools for 2024.
As a Digital Marketing Manager in an e-commerce industry in the Philippines, staying on top of the latest tools is essential for executing successful campaigns. This blog post will explore a powerful toolkit combining efficiency, analytics, creativity, and strategic planning that me and my team use. Let's dive into the tools revolutionizing our work in 2024: Asana, Metricool, Canva, SEMRush, Brevo, Kol-lab, Figma, and Microsoft Power BI.
Asana
Orchestrating Seamless Campaigns
(image from Asana)
Asana review
I am so stoked I got this approved in our budget for 2024. It's a game-changer in our team's productivity!
In the fast-paced world of digital marketing, project management is the cornerstone of success. Asana has evolved into an indispensable tool for my team in orchestrating seamless campaigns. Its user-friendly interface and collaborative features make coordinating tasks, setting deadlines, and fostering real-time communication among team members easy. Asana ensures that your marketing projects run like a well-oiled machine, delivering results on time and within scope.
We are on an advanced plan, and to save costs on the platform, we just invited our other team members as guests instead of members when we exceeded our user limit.
Metricool
Social Media Marketing Made Easy
(image from Metricool)
Metricool review
Social media is a dynamic stage for digital marketing, and Metricool takes center stage in social media management. Aside from its affordable premium packages, this comprehensive tool streamlines the process of scheduling posts, tracking metrics, and engaging with your audience across platforms.
In our day-to-day work as a lean digital marketing team, Metricool lets us precisely plan our social media strategy and execute it efficiently, ensuring our brand remains in the spotlight and resonates with our target audience.
Canva
Elevating Visual Storytelling
(image from Canva)
Canva review
In a world where visual content reigns supreme, Canva emerges as a digital marketer's creative haven. With its extensive library of templates, intuitive design tools, and collaborative features, Canva enables our team to create stunning visuals without needing advanced design skills. From social media graphics to infographics and presentations, Canva facilitates seamlessly integrating visually appealing content into our marketing arsenal.
Plus, the cost for the Teams plan is within our budget!
SEMRush
Unleashing SEO Power
(image from SEMRush)
SEMRush review
It took two difficult keywords ranking on Page 1 of Google Search after two months to get SemRush approved for our 2024 toolkit.
For us e-commerce brands, SEO is a driving force behind online visibility, and SEMRush remains a steadfast ally in optimizing our digital presence. This all-encompassing tool offers robust features, including keyword research, competitor analysis, and site auditing. We stood ahead of the SEO curve by uncovering high-performing keywords, identifying competitive strategies, and fine-tuning our website for search engine success.
SEMRush is worth every cent as it helped us dominate search rankings and attract organic traffic.
Brevo
All-in-one Solution for Amplified Marketing
Brevo review
Brevo, formerly known as Sendinblue, stands out as an accessible and robust marketing platform, offering a range of features that cater to businesses of all sizes. We use it to enhance your email marketing, explore SMS campaigns, automate our workflows, or blast marketing campaigns on browsers.
Brevo provides a user-friendly and cost-effective solution for the rest of our marketing efforts. Its features and focus on simplicity and fluff-free UI make it a valuable asset for businesses like us aiming to optimize our strategy to scale.
Kol-lab
Elevating Influencer Collaborations
(image from kol-lab)
kol-lab review
Influencer marketing continues to drive digital campaigns, and for small businesses in the Philippines, kol-lab is your ticket to seamless influencer collaborations. From influencer discovery to campaign management, kol-lab simplifies the process, allowing digital marketers to identify, track, and optimize influencer partnerships.
Reaching out to influencers alone is intimidating, but this platform has made it easier for us! Creating campaigns is as easy as 1-2-3, and searching for influencers within our budget is a breeze. Kol-lab has helped strengthen our brand's presence by forging authentic connections with influencers who align with our message and resonate with our audience.
Figma
Interactive Workflows for Websites and More
(image from Figma)
Figma review
Figma has become a staple in my marketing planning and helps me collaborate with our web developers more intuitively!
It's an indispensable tool for digital marketers seeking a collaborative and design-centric platform. Its real-time collaboration, cross-platform accessibility, and robust design features make it valuable for crafting visually appealing and cohesive marketing materials.
Canva is an excellent creative platform on its own. Still, Figma is the platform I use when designing our landing pages and even campaign flows in our more significant projects!
Microsoft Power BI
Data Analysis with Actionable Insights
(image from Microsoft)
Microsoft Power BI review
Don't get me wrong, I still love using Google Sheets for data collaboration, but Microsoft Power BI takes our data reports to a whole new level!
Microsoft Power BI is a game-changer for digital marketers, such as myself, seeking to extract actionable insights from their data. Its intuitive interface, seamless integrations, and powerful visualization tools make it an indispensable asset for crafting data-driven strategies.
There is a bit of a learning curve, and it took me a month or two to create our dashboard to fit our data needs, but it was all worth it.
As a marketer navigating the complex landscape of digital marketing, having the right tools is non-negotiable. The combination of these platforms forms a powerhouse toolkit that addresses the diverse needs of our team.
Try out these tools for yourself and your team, harness their capabilities, and position yourself at the forefront of the digital marketing revolution in 2024. Your success awaits in seamlessly integrating efficiency, creativity, and strategic prowess.
Happy marketing!
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