Hey, lovely readers! Today's the first day of 2024, and this is my first blog post for 2024. 2023 has been a challenging time, with crisis after crisis each month. Medical, personal, familial—the un…

Hey, lovely readers! How are your 2024 plans going? For me, it's been a time crunch with all the year-end projects and campaigns for implementation. Our Q1 plans are approved and brainstormed, but e…

Hey, lovely readers! It's been a while since I shared a template, and now, I want to share a tracker that took way too long for me to create: an A/B Test tracking template . In the dynamic landscape…

Hey, lovely readers! Today, I am beyond excited to share a game-changing discovery that has revolutionized my approach to organization and transformed my daily habits.  In my 30 by 30 list , I mentioned…

Hey, lovely readers! I hope you're ready to journey through the latest gems that have captured my attention in this month's Culture Catch-Up. My recent media dive highlights are from spine-tinglin…

A few weeks from now, we will be welcoming a new year. To prepare for all the marketing plans and strategies we will be activating in a few months, let me share with you my recommended  digital marketin…

In a world where uncertainties are inevitable, microinsurance has become a beacon of financial security for many individuals. Designed to provide affordable and accessible coverage, microinsurance offers …

Hey there, fellow bookworms! Can you believe October has come and gone? As I started to enjoy reading again, I cozied up with some eye-opening and warm reads that made this month extra special. So, please…

As my big 3-0 approaches and the midlife existential crisis settles in, finding time for personal growth and meaningful experiences before turning 30 can feel like a challenge, especially with a full-ti…

Hey there, dear readers! I hope this blog post finds you well and thriving. It's been a while, hasn't it? As you may have noticed, I've been absent from this space for the past 10-11 months…

In the fast-paced digital communication world, the content creation landscape is constantly evolving. Over the past decade, various social media, video platforms, and emerging technologies have reshaped…

As the impact of climate change becomes more and more apparent, it's more important than ever to take steps to live a more sustainable and eco-friendly lifestyle. And as a new mom, I don't want my…

As digital marketers, I'm pretty sure you've come across the term cross-channel marketing. But what is cross-channel marketing? Cross-channel marketing refers to the practice of using multiple c…

The world of digital marketing is constantly evolving, and it can be hard to keep up with the latest trends and predictions for the future. In this blog post, we'll take a look at some of the digital …

With 2022 closing in the books, it's time to look ahead to what's next. As we head into a new year, it's time for me, as a Digital Marketing Manager, to take stock of where we are and where …

I'm a data-based marketer, so I have done plenty of things with spreadsheets. I make spreadsheets for myself, and I'm sharing this with all of you too! This Free KPI Metrics Summary for E-commer…

So, I've been away for a while. I wanted to take some time off from blogging because I needed to focus on other things in my life. I've had so much going on early this year that it's been h…